The world at your fingertips
Exciting online possibilities for the business entrepeneur

In this day and age, owning a website or homepage has become increasingly important for all businesses, large or small. Even individuals discover that seting up personal websites say so much about themselves.

Whether you've already found the design you want, or need us to help you find one, we are happy to offer professional quality designs and layout that are both affordable and 'value for money'.

Search Engine Optimisation (SEO)

"You can build the best mousetrap in the world but the world will not beat a path to your door if no one knows about it", so marketing gurus tell you.

The same marketing principle applies to websites. In order for people to find you, you have to feature prominently in search engines. Hence, Search Engine Optimisation or SEO is an essential feature for any online business aiming to be successful.

Attain top 10 rankings on search engines like Google, Yahoo and Askjeeves by making your webpages search engine-friendly, in addition to using metatags, image tags and H1 tags when necessary.

The swivel technique – giving you the complete picture The swivel technique takes virtual touring of a website to new heights. Once upon a time, static shots were the only way to show the displays of a museum or an exhibition, for example. You 'jumped' from picture to picture, or section to section without any feeling of realism, or a sense of 'being there'. Today, swivel techniques have opened up exciting new possibilities never available before with previous technology. You can manoeuvre around the four corners of a room smoothly, move in the opposite direction, or zoom in. Naturally, this method of 'virtual touring' is very ideal for displays and exhibits. It has been used with superb results on, for example, our coverage of the magnificent Peranakan Mansion in Penang for the Tourism Penang website. Visit http://www.tourismpenang.gov.my for more samples. Creating a perfect and seamless panoramic view requires photographing precise sections of the subject area. These sections are then 'stitched' together using computer software, after which a finite loop is generated. Clips of swivel views are very user-friendly, easy to download and can be viewed with simple software like Quicktime, which runs on both PC and Mac platforms. Most computers today already have Quicktime installed.

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Design portfolio

TOURISM PENANG

Although targeted at foreign and domestic tourists, the approach taken by Tourism Penang to attract interest in George Town and the rest of the island sets it apart from other similar websites. Instead of a virtual travelogue, what you get are eloquent stories, exciting photographs and colourful layout which breathe new life into Penang tourism.

For 2004, our teams of writers, photographers and art directors have produced a total of:

17 Feature Stories covering a wide and eclectic selection of homegrown topics, among them baju nyonya kebaya, traditional Chinese signboard, mandi bunga, dragon boat race, P. Ramlee, silat, Penang Hill, batik painting and many others. All the stories are carefully researched, eloquently written and accompanied by ravishing photographs.

62 Updates, which spotlight festivals and cultural ocassions based on the Penang Calendar of Events. Happening places, heritage buildings, important dates, recipies and an eating guide related to Penang are also featured. Like Feature stories, gorgeous photographs add a burst of life and colour to the articles.

Click here for an overview of the work done in 2004 for the Tourism Penang website (This is a simulation of the website for that year).

Click here and enter Tourism Penang to check out interesting features and updates covered for 2005-2006.

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LITTLE PENANG STREET MARKET

Little Penang is organised by a group of Penang people who care about keeping Penang culturally vibrant. It aims to provide a regular market-place and platform for Penang-based talents in arts and crafts, design and music. Adrian is proud to be a part of this organising committee.

The inaugural Little Penang Street Market was launched on 30 July 2006, and from then on it is held on the last Sunday of every month. Market times are 10am to 6pm at Upper Penang Road. See the photo galleries and press reviews on the website for a view of the market and current highlights.

Little Penang is a non-profit project coordinated by Lestari Heritage Network with a grant from The Institute for Cultural Enterprise (ICE), New York. With sponsorship from The Institute for Cultural Enterprise, The Garage, Tourism Penang, Upper Penang Road Promotional Society, Instant Trading and Community Works.

THE PENANG GLOBAL ETHIC PROJECT

Building on Penang's distinctive multi-cultural identity, the Global Ethic Project aims to foster an awareness and understanding of the many religions practiced by humankind. Whatever form one's god assumes, the core lesson taught is the same – that good and ethical conduct oversee our daily doings. The Golden Rule – to do to others as you would have them do to you – is the foundation upon which compassion is built, and is the key to everlasting peace.

Before attempting to design the Global Ethic website, we first of all had to reflect upon the paradoxical nature of the subject – to teach religion without seeming religious.

Once this was overcome, we then strategised on the ideal medium – colours, words and design – to represent the thrust of Global Ethic's philosophy. This we achieved through the use of muted tones, gray for example represented the middle path, not biased one way or the other, and not given to extremes.

Via a 'rollover' technique, icons representing the different religions reveal more easily recognisable symbols and explanation relevant to each. For example, by placing the mouse over the image of the name of Mohamed in Kufi script, the crescent moon and 'Islam' is revealed. Information is neatly organised, and carefully chosen pictures enhance the essays.

Visitors can post their comments on a feedback form, thereby enhancing proactiveness.

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URBANE ETHOS CONSULTANCY

Urbane Ethos Consultancy is a consultancy and training company that trains local and expatriate executives, professionals, youths, entrepreneurs, event hosts, college students, new college graduates and job seekers about the critical skills of business communication.

To design the website for Urbane Ethos, we chosen a set of mature yet sophisticated colours to add a contemporary look to it. The roll over effect of the buttons is quite subtle but necessary to add action and movement, thus avoiding a static look to the website.

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SMK KAH DAT

Kah Dat offers a wide variety of services such as metal and plastic tool fabrication, metal and plastic parts manufacturing and contract manufacturing.

With their main markets in China and Japan, the website was design in three languages -- English, Mandarine and Japanese. We also saw to the copy writing and translation of other languages besides the designing and structure of the website. Although the photographes used in the website were provided, much image editing was done to enhance the colours of the photographes.

To allow better navigation of the website, the buttons on the left also indicates the section you're at with a more vibrant colour.

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CONFERENCE INTERPRETERS ASIA PACIFIC (CIAP)

CIAP are a coalition of highly skilled international conference interpreters. Their work demands uncompromising precision, accuracy, eloquence and speed. Conference interpretation requires not only a perfect command of two or more languages, but also a specialised post-graduate university training, a quick nimble mind and a great amount of knowledge and experience of many subjects.

In an attempt to capture the nature of their work in a website, the design had to strike a delicate balance of various elements. Clean but not clinical, dynamic yet professional. These included using the right colours combined with adept layout, smooth transitions and eye-friendly text. To cap it off, the logo is a graphic representation of the world of conference interpretation.

Professional conference interpretation is the backbone of many international conferences and meetings. It is the most important decision clients make when arranging conferences. A good website communicates all this and more.

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TANJUNG MEDICAL CENTRE

Tanjung Medical Centre (TMC) is one of the premier private hospitals in Penang. Thoroughly modern and fully equipped, they provide a full range of medical and hospital services. Their motto: to ensure that their patients are cared for with the highest standard at affordable rates.

Setting up a medical website required a thorough and in-depth research of the state of medical providers in Penang. Having gathered the necessary information, we worked out TMC's strong points and advantages and highlighted these. The hospital motto is displayed prominently together with the services provided and location – in short everything one needed to know. Despite providing a wealth of information on one page, the layout is not cluttered, and every link is clearly visible. Photographs of the hospital and personnel add an all-essential human dimension to the entire picture.
 

LESTARI HERITAGE NETWORK

The capturing and presentation of a community's heritage was quite a challenge for the design team, comprising Neo Sentuhan with the input of Khoo Salma, a noted heritage expert.

We worked around different combinations of text, pictures, textures and effects to arrive at a balance of esthetics and user-friendliness. Salma correctly reminded us that some people still depended on modems to connect to the internet!

The end result is that while the website looks impressive and informative, it is also easy to load and navigate even with 'primitive' equipment.

The colour scheme used throughout the webpages are subtle gradations of one another. This imparts a sense of continuity, flow and connection between the different sections (see the differences between the Kerala and Aceh sections for example). It also promotes the feeling of a common link or thread between the various communes.
 

DESAGLAS SDN BHD

Designing a website to promote a colourful product like stained glass required that we keep the design simple so as not to overwhelm the merchandise. The choice of colours for the background was also an important factor to consider - it had to be plain yet complementary. We settled on a cool shade on greenish grey.

We divided the website into four short sections, starting with an intrduction to stained glass, and then moving on to introducing the company and their products. As with all advertising websites, easy-to-find contact information is very important.

SAWKS AVENUE

The cosmpolitan flavour of this website, for a leading local retailer of socks and knitwear, serve as an introduction the the international quality of the products.

The banner animation, where the company name 'walking' across the screen in different sizes and cool hues, gently reminds the viewer of the catchy company name as well as the company's main slogan – great socks make great walks.

The jazzy music theme playing in the background further emphasises the quality of the products without being too distracting. A single click of the mouse turns off the music should it get in the way.

INVEST IN PENANG - PARTNER IN PROGRESS

This website is designed to promote Penang as the ideal location to set up a business operation, with the Main target audience being Multinational Corporations (MNCs).

Flash animation is used creatively in the buttons on all the pages. For example, the emphasis on international investment is represented by buttons which turn to tumbling coins in various currencies.

The banner changes subtly according to the page you are in. It also helps to add a little colour to pages which have little graphics. Small in size, the banner is user-friendly to all internet connection speeds.

PNTec

PNTec is a subsidiary of Penang Network Services Sdn. Bhd. ("PNS") – an ICT corporation exclusively endorsed by the Penang State Government. It was set up to address and arrest the problems associated with ICT - chief among them being threats like spamming, viruses and hijackings.

A durian in the banner was cleverly used to illustrate PNTec's role, for two reasons. One, it is a fruit that is instantly recognised and loved by all Malaysians. Two, the fruit's thick and thorny skin protects the soft and delicate flesh within. What better way to underscore the message of data protection?

THE CITY BAYVIEW HOTEL PENANG

Penang's City Bayview Resort is located in the heart of historic George Town, surrounded by several heritage sites.

To reflect the historical and cultural setting, the website uses a celadon green bar bookended with ivory carvings to house buttons which launch visitors into different sections of the homepage. Soothing green is used predominantly. The design, while quietly elegant, is kept uncluttered and user-friendly.

Everything you need is available at the click of a button – a location map, room availability and rack rates.

DIGITAL REVIEW OF ASIA PACIFIC

Orbicom, PAN-IDRC, UNDP-APDIP and Southbound started the Digital Review of Asia Pacific website which provides a quick overview of how ICTs are being deployed across the region to facilitate socioeconomic development.

ESP – TEAMBUILDING & EVENTS

Website on Outdoor Teambuilding and Adventure Learning Programs.

The elements of the outdoors are strongly incorporated into the design by using plant motifs and earth tones. The nature-theme design also helps encourage participation in outward bound activities.

EAGEL BAY HOTEL, LANGKAWI
(formerly Hotel Central)

An eagle, the official symbol of Langkawi and the hotel emblem, 'takes flight' across the webpage, welcoming visitors to the island. Indeed, the very first photographs the visitor to the website will see are of white-sand beaches juxtaposed with shots of the hotel's exterior and interior, and a description of the facilities.

Put all this together with a very attractive and very visible price tag and you have a very tempting package. Who can resist?

LANGKAWI INSIGHTS –
ISLES OF LEGEND AND MYSTIQUE

Soon after being cursed by Mahsuri for seven generations, the islands of Langkawi fell into Siamese control, and languished in desolation and anonymity for a long time after that. With the birth of Mahsuri's seventh generation descendant, the curse was lifted and Langkawi is now basking in glory and attention. Like a miracle, the island has been transformed literally overnight. Where once were quiet beaches and villages, now there are international hotels and restaurants galore. Langkawi's free port status (once a previlege enjoyed by Penang) has given it a big boost in domestic and foreign tourist arrivals.

The main writer of the articles, Eric Chong, used to live in Langkawi so it is not surprising that the articles have a close affinity with the island.

ETAMAX

Etamax Sdn Bhd. is a Penang-based aluminum boat building company. The website is designed like a virtual catalogue, with enlargeable thumbnails of boat models and descriptions. A online form enables customer enquiries.

In the age of ICT, virtual catalogues are the way to go. Information can be updated regularly and quickly, without the need for printing and distributing. Customers get to view the merchandise from the comfort of their home or office, make enquiries and purchase.

 
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The websites from 1997 to 2004 were designed by Adrian Cheah during his tenure at C-Square together with the help of
Chin Mun Woh.